THE FACE LIFT

After Petra Alexandra, Inc. wrapped up shooting their latest commercial on the set of DARK & LOVELY our client asked to have her eyebrows done.

Here are the beautiful results

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After the eyebrows were THREADED, they were then separated “STRAND BY STRAND” and shaped to present the Petra Alexandra, Inc. signature “FACELIFT”
THE FACE LIFT

Be “Petrafied!”

Petra Alexandra, Inc. where EYEBROWS are seen as the frame of ones face, and not the distraction.

Be "Petrafied!"

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Photographer: Summerlin
Model: Mellisa Leone

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“PETRAFIED”, The signature brow of PETRA ALEXANDRA, INC.

PETRAFIED, the term that refers to the signature style #Eyebrow created by Petra Alexandra, Inc.is taught to all Students and all those who have trained under Petra Alexandra, Inc.

You too can be PETRAFIED
You too can be PETRAFIED

Photographer: Summerlin

“PETRAFIED”, The signature brow of PETRA ALEXANDRA, INC.

Only at Petra Alexandra, Inc. can you go from a sparse to full beautiful natural #eyebrows.

You can be taught how to snatch an Eyebrow by the Guru’s, you can be taught how to paint them in, you can be taught how to pencil them in, but only at Petra Alexandra, Inc. will you be taught how to make Eyebrows look like what they were mean to be, and what they were meant to look like, “HAIR”, “STRANDS”,”SOFT”, “NATURAL”, Like it is coming out of your follicles. Your Eyebrows can be PETRAFIED!

Only at Petra Alexandra, Inc. you can go from a sparse to full eyebrow.
Only at Petra Alexandra, Inc. can you go from a sparse to full beautiful natural eyebrows.
Only at Petra Alexandra, Inc. can you go from a sparse to full beautiful natural #eyebrows.

Tikva Welk and Oriton Faloughi on Brows at Petra Alexandra, Inc.

At this Beauty School, the students are taught how to construct their frame work, EYEBROWS

At this Beauty School, the students are taught how to construct their frame work, EYEBROWS

Lousie has been Petrafied

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Louise Morgan has been "PETRAFIED!"
Louise Morgan has been “PETRAFIED!”

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Keeping things natural. Working with Eye-shadow to create and update our clients Eyebrows.

Perfecting the shape of thin Eyebrows using its natural hairs and improvisation; using powders to redefine the Eyebrow back in 2004.

#eyebrows before and after maintenance

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eyebrows-before-and-after

Keeping things natural. Working with Eye-shadow to create and update our clients Eyebrows.

Eyebrows that have been “Petrafied!”

Strand by Strand Eyebrows Petra Alexandra, Inc
This young lady had her eyebrows waxed only a few days before, she then decided to take a 5 hour trip to New York after seeing a posting by Petra Alexandra, Inc. seeking models to sit in the class “All About Eyes” to get her eyebrows re-done, Viola! She has been “Petrafied!”

Petra ALexandra, Inc. restructured the boxy shape acquired by the salon to a modern Celebrity Eyebrow as can be seen on the likes of Queen Latifa, La La Vasquez, Vanessa Williams, Kerry Washington, and Cover girl beauty Janelle Monae.

Eyebrows that have been “Petrafied!”

For “SHAPE” you need a “Brow Agent”, one who SPECIALISES in SHAPE!

Anyone can take hair from your Eyebrows by plucking, threading or waxing, but for SHAPE you need an “Eyebrow Agent”, one who specializes in SHAPE. At Petra Alexandra, Inc. the students are known as “Petra Alexandra, Inc. Brow Agents” walk away with the greatest skill a face could ever need.

Our lovely Model Aziza travelled several hours on a bus to get her Eyebrows done.
This is what she had to say (we chose to keep her words unedited):

“Dear Petra Alexandra, Inc. Traveling to New York by myself on Tuesday was a experience of a life time. I must admit at first I was nervous and afraid to travel by myself to somone who I never meet before . When 1 clock came around on that day and I was standing outside your studio the first thing that crossed my mind was how does a studio looklllike a house and I was ready to turn back around and go by home till To wonderful lady open the door for me . You welcomed me with open arms and treated me so well . The bond we build within 5mins of meeting you was behind wonderful . Your are wonderful person with a great sense of humor . I don’t think their is no better make up artist then you . You had transform my eyebrows . My make up was on fire like Alice keys would say This Girl is on Fire . The 5 hour bus ride was worth it. I can’t Thank you enough . You are truly the best . I can’t wait to work with you again. From your Honey Butter!”
Aziza Freeland

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Get “Petrafied” at Petra Alexandra, Inc., where Eyebrows are our playground. In this photo, the eyebrows are THREADED and Facial hair was also removed from forehead

Anita Lochan Unbelievably beautiful THREADED Eyebrows

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Eyebrows, Oh Eyebrows, how beautiful can i be. Taking a 60 year old to a 40 year old, by simply updating her Eyebrows.

Eyebrows, Oh Eyebrows, how beautiful can i be. Taking a 60 year old to a 40 year old, by simply updating her Eyebrows.
Eyebrows, Oh Eyebrows, how beautiful can i be. Taking a 60 year old to a 40 year old, by simply updating her Eyebrows.
Eyebrows, Oh Eyebrows, how beautiful can i be. Taking a 60 year old to a 40 year old, by simply updating her Eyebrows.

All about Eyes, and all about Precision at Petra Alexandra, Inc.

At Petra Alexandra, Inc. we teach you how to master not just the Eyebrows but also the Face. In this photo the eye-brows are THREADED and SHAPED
All about Eyes, and all about Precision at Petra Alexandra, Inc.

The illusion of bald


Creative Director. Hair. Makeup. Manicurist: PETRA ALEXANDRA, INC.

Models Wei's Outfit was sketched and designed by PETRA ALEXNANDRA, INC., seamstress COTRICE under the direction of Petra Alexandra, Inc. Mens Suit and hat designed by SIMON DUNCAN
Sometimes we get to be creative on photo shoots, here Petra Alexandra, Inc. covered the brows giving the illusion of Baldness

The naked brow on Model Wei
The appearance of NO EYEBROW, seen on the pages of magazines can be fun and as beautiful as having eyebrows
The illusion of bald

Petra Alexandra’s Signature “WET BROW” as seen published in Essence Magazine

Petra Alexandra, Inc. developed the "Wet Brow" now being emulated by others
The face is well framed with a beautiful eyebrow
Petra Alexandra’s Signature “WET BROW” as seen published in Essence Magazine

From BALD to BOLD to BEAUTYFULL EYEBROWS with our “PLUG and TAG” technique

We begin with the sparse hair caused by Alopecia on our Brave Model, Actress Osas, who makes a bold statement with her coming out, in hope to help other women with this condition.
Close-up of the hair loss
PLUG and TUG, a tedious process that takes skilled hands and trained eyes
BEAUTIFUL BROWS, here we see the PLUG AND TUG technique
The magic tool
Petra Alexandra, Inc.'s Brow Agent Sara Sorrenti at work, who flew from Italy to study with us
And you thought you could not have eyebrows ever again
Just lovely
More beautiful than some who actually have eyebrows
Beautiful, BeautyFULL Cover girl Brows!!!
And here she is Miss Black USA 2010 Osas Ighodaro
From BALD to BOLD to BEAUTYFULL EYEBROWS with our “PLUG and TAG” technique

Petra Alexandra, Inc. STRAND by STRAND eyebrow technique

PRECISION every time, Eyebrows at Petra Alexandra, Inc.
STRAND by STRAND technique achieved by Threading
Before Threading
Our beautiful model BEFORE
Threading the brows
Student and Brow Agent Osiris Cadena attacking brows
Student of Petra Alexandra, Inc. Osiris Cadena tries her hand at Threading
The Educator instructs student Osiris
The models look on in anticipation for their turn to have their brows done by student Osiris Cadena
Here the final results, Petra Alexandra, Inc. STRAND by STRAND technique achieved by Threading
Petra Alexandra, Inc. STRAND by STRAND eyebrow technique

CLASS of 2011+They come from all around the WORLD and COUNTRY to learn the “FINE ART of MAKE-UP” at PETRA ALEXANDRA, INC.

Nes Kivita our student from Paris FRANCE works closely with student Sara Sorrenti from ITALY
feel free to CLICK ON PHOTOS to SEE MORE
This kind of EXPOSURE are the wonders that happen only at this Beauty School PETRA ALEXANDRA, INC. located right in the very heart of BROOKLYN
Zizi's last words to Petra Alexandra "i cant wait to return to complete all my studies"
Student  Zinaida zizi Camarda in the class room of Petra Alexandra, Inc. travelled from GERMANY to learn Petra Alexandra Inc.s techniques. She also teaches make-up in Germany.
Student Zizi (Zinaida) Camarda in the class room, travelled all the way from GERMANY to learn Petra Alexandra Inc.s' techniques and improve her make-up skills. Zizi is also a teacher of make-up back in her country Germany. Here Zizi the student gets to practice on a Sit-in-Model and enjoys the opportunity to be hands on as her Instructor looks on and guides her. Zizi eloquently expressed in a beautiful testimonial her excitement of her experience at Petra Alexandra, Inc., but it is as lovely when images tell the story.
Make-up Educator flew all the way from GERMANY to study makeup and improve her skills at Petra Alexandra, Inc.
Student Zizi (Zinaida) Camarda flew all the way from GERMANY to study "ALL ABOUT EYES" and how to perfect "SKIN MANIPULATION" taught in the "GLOW IT" class at Petra Alexandra, Inc.
In this photo Zizi (r) watches on as BROW AGENT Sara Sorrenti (l) demonstrates in class
Graduate and BROW AGENT Carolina Espinso travels all the way from ECUADOR to do her Make-up studies, the “FINE ART OF MAKE-UP” at Petra Alexandra, Inc.

Anneta Meeks a professional make-up artist on staff at NBC studies "ALL ABOUT EYES" at Petra Alexandra, Inc. while Graduate Amber Waller Looks on.
Anneta Meeks a professional make-up artist on staff at NBC studies "ALL ABOUT EYES" at Petra Alexandra, Inc. while Graduate Amber Waller Looks on.
Student and BROW AGENT Osiris Cadena flew from the country MEXICO to study the “FINE ART OF MAKE-UP” at Petra Alexandra, Inc.
European Students Nes Kivita and Sara Sorrenti on their "BEHIND-THE-SCENE" class, travelled from FRANCE and ITALY to study at Petra Alexandra, Inc. Here they stand alongside their Educator (l) and Essence Magazine's Editor-in-Chief Constance White (r)
Graduate of Petra Alexandra, Inc. Shari Barnes works on sit-in-model Brandalyn Fulton
Graduate of Petra Alexandra, Inc. Shari Barnes works on sit-in-model Brandalyn Fulton's Brows. Our face of the day Brandalyn was so excited about sitting in "ALL ABOUT EYES" class she asked to be excused to get her note-pad.
Students Sara Sorrenti and Nes Kivita on set "BEHIND-THE-SCENE" with their Instructor.
Students sara sorrenti and ikeisha wilson during their Field Trip
Students Sara Sorrenti and BROW AGENT Ikeisha Wilson during their "FIELD TRIP" class, the students come from all over the world
Threading is a must at Petra Alexandra, Inc. for all of the students
Student Renee pays close attention to detail while enjoying her class
CLASS of 2011+They come from all around the WORLD and COUNTRY to learn the “FINE ART of MAKE-UP” at PETRA ALEXANDRA, INC.

Hair Loss is on the rise, Trichologist Erkkie Wells speaks…

Hair Loss Is on the Rise, and Women Are Among the Hardest Hit

Stress, hormone imbalances to blame for a condition many women suffer through in silence

COSTA MESA, Calif., May 29, 2008 — Every day, women worldwide look in the mirror, and where they used to see healthy hair, they now see an increasing proportion of scalp. Agonizing over their hair loss, they try to hide it with make-up, creative hairstyles, or sometimes even hair extensions, which can actually further damage already stressed-out hair.

Ironically, stress itself is the main reason why many women are facing hair loss and what appears to be early balding, according to Erkkie Harris-Wells, a trichologist and founder of the Costa-Mesa, Calif.-based Miyohara International Trichology Clinic (http://www.miyoharainternational.com). As someone who diagnoses and treats hair and scalp disorders, Harris-Wells has a bird’s-eye view of this medical trend – and is no longer surprised to see the physical indicators of stress when viewing hair samples through a microscope.”The number of women suffering from hair loss is definitely on the rise,” Harris-Wells says. “Even more disturbing is that nearly 80 percent of the time, women’s hair samples show symptoms of thyroid diseases or hormone imbalances, which are serious manifestations of stress-related disorders.”

Unlike a blood test, which only provides results based on what the body is experiencing at the moment of the blood draw, trichology’s cutting-edge, microscopic diagnosis reveals up to six months’ worth of a person’s physical history. The testing also shows that stress doesn’t discriminate – it’s present in the hair of women young and old, but particularly those leading demanding careers or lifestyles, Harris-Wells says.

“Here in California, I’m diagnosing teenage girls, working mothers and menopausal women,” Harris-Wells says. “There are even celebrities and models battling hair loss, too. Women everywhere are stressed. Their bodies are under attack, and so their hair is falling out or bald spots are appearing. Sadly, they’re struggling secretly with this hair loss, trying to solve the problem on their own.”

Miyohara International Trichology Clinic offers hope for most hair loss sufferers. This solution starts in educating women on the cause behind their hair loss. Miyohara also provides the best preventative Educator products, and offers referrals to the appropriate doctors who can treat the underlying causes, be they physical, emotional or both.

For more information, visit http://www.miyoharainternational.com.

About Miyohara International Trichology Clinic

Based in Costa Mesa, Calif., Miyohara International Trichology Clinic sets itself apart from other hair-replacement clinics by identifying each client’s form or type of hair loss, expelling the guesswork and ensuring the success rate of any scalp or hair-loss disorder. Through trichology, hair samples are microscopically examined, and a program is custom-designed around the diagnosis to prevent further hair loss and restore it to health. Most Mayohara patients experience over 90 percent success rate without using products such as Rogaine, which can have serious side effects and is effective in only 35 percent of hair loss cases. Instead, the clinic uses the most advanced products available to treat hair loss appropriately.

Contact:

Erkkie Harris-Wells
Founder, Miyohara International Trichology Clinic
714.210.2488
miyoharaintl@aol.com

Hair Loss is on the rise, Trichologist Erkkie Wells speaks…

What goes on at PETRA ALEXANDRA, INC.?

Click on the image to see  the Petra Alexandra, Inc. BROW AGENTS Shari Barnes, Osiris Cadena and Mary Lee Pass attend to the different needs. from Bleaching, Threading, Precision, Grooming (which is a technique related to brows), Petra Alexandra’s signature ‘STRAND BY STRAND’ technique and Individual lashes.

BROW AGENTS at work, Shari Barnes, Osiris Cadena and Mary Lee Pass

BROW AGENTS at work, Shari Barnes, Osiris Cadena and Mary Lee Pass
What goes on at PETRA ALEXANDRA, INC.?

What a little BLEACH can do for your face

from BUSHY BLACK to TAME HONEY
Colouring the brows can be a concern to some. We see this new fad on all the hippest celebrities, like Jennifer Lopez, Cameron Diaz, Beyonce' and Queen Latifah, even the first lady Michelle Obama has caught on to this trend and has followed the crowd.
Need to soften your look? here is a pictorial of a young jewish girl who gave BLEACHING a try for the first time and the results you must say are quiet lovely.

Here we chose a colour that would compliment our models warm tresses.

Bushy brows in the raw
Side view of the eyebrow before shaping
Here we have found the shape before applying the eyebrow bleach, with black brows our model appears older
Keeping our toes crossed that the colour comes out right
Finding the right tone, the colour of the brows now compliments our models hair colour, creating a much softer and more youthful look
What a little BLEACH can do for your face

From TADPOLE brows to FULL & FABULOUS brows

You too can have great Brows
And you thought only celebrities could have fabulous Brows… You too can have great Brows

more and more women are hiding behind brow pencils, crayons and harsh powders, did you know you too could have BEAUTIFUL BROWS? yes, brows that resemble what brows are suppose to look like “HAIR”. you are now being introduced to PETRA ALEXANDRA, INC. who is on a mission to see every girl, every woman have beautiful  eyebrows. this is especially wonderful for those who suffer with ALOPECIA or dealing with hair loss caused as a result of CHEMOTHERAPY. Petra Alexandra, Inc. specializes  in BROW RECONSTRUCTION, this is a method that last for up to five days, she has worked on women who have not had the joy of  having eyebrows since their teens, she also teaches this technique of  BROW REPLACEMENT  and her signature STAND BY STRAND technique to her students and refers to them as BROW AGENTS.  here is an example of a BEFORE and AFTER on our lovely model Tina Janel.

Tadpole Brow to Full Brow, STRAND by STRAND technique
Petra Alexandra, Inc. says... To create this look you can try Maybelline Expert Eyes Brow pencil, it comes in the varied colours. The very best!!!
From TADPOLE brows to FULL & FABULOUS brows