When Fashion Fair cosmetics was PETRAfied!

When Fashion Fair Cosmetics contracted us to update their image, we decided on stripping them of their old look and stereotypes and bring relevance to their look.
We declined the eyeliner, the mascara, the lip liner, the contouring and bleached the models eyebrows, giving them a fresh new image that could compete with the high end brands.


For Fashion Fair Cosmetics, we bleached the eyebrows to create a modern and youthful look on model Zen

When Fashion Fair cosmetics was PETRAfied!

For “SHAPE” you need a “Brow Agent”, one who SPECIALISES in SHAPE!

Anyone can take hair from your Eyebrows by plucking, threading or waxing, but for SHAPE you need an “Eyebrow Agent”, one who specializes in SHAPE. At Petra Alexandra, Inc. the students are known as “Petra Alexandra, Inc. Brow Agents” walk away with the greatest skill a face could ever need.

Our lovely Model Aziza travelled several hours on a bus to get her Eyebrows done.
This is what she had to say (we chose to keep her words unedited):

“Dear Petra Alexandra, Inc. Traveling to New York by myself on Tuesday was a experience of a life time. I must admit at first I was nervous and afraid to travel by myself to somone who I never meet before . When 1 clock came around on that day and I was standing outside your studio the first thing that crossed my mind was how does a studio looklllike a house and I was ready to turn back around and go by home till To wonderful lady open the door for me . You welcomed me with open arms and treated me so well . The bond we build within 5mins of meeting you was behind wonderful . Your are wonderful person with a great sense of humor . I don’t think their is no better make up artist then you . You had transform my eyebrows . My make up was on fire like Alice keys would say This Girl is on Fire . The 5 hour bus ride was worth it. I can’t Thank you enough . You are truly the best . I can’t wait to work with you again. From your Honey Butter!”
Aziza Freeland


All about Eyes, and all about Precision at Petra Alexandra, Inc.

At Petra Alexandra, Inc. we teach you how to master not just the Eyebrows but also the Face. In this photo the eye-brows are THREADED and SHAPED
All about Eyes, and all about Precision at Petra Alexandra, Inc.