When Fashion Fair cosmetics was PETRAfied!

When Fashion Fair Cosmetics contracted us to update their image, we decided on stripping them of their old look and stereotypes and bring relevance to their look.
We declined the eyeliner, the mascara, the lip liner, the contouring and bleached the models eyebrows, giving them a fresh new image that could compete with the high end brands.


For Fashion Fair Cosmetics, we bleached the eyebrows to create a modern and youthful look on model Zen

When Fashion Fair cosmetics was PETRAfied!


When posing the suggestion to those with thick #eyebrows to consider a good grooming or having a clean up, their first response is usually one of horror, skepticism and fear at the thought of turning their luxe frames in to #tadpoles. Convincing them that a good #shape would elevate their countenance even that much more can be a herculean task.

Visit us at http://www.petraalexandra.com

#petrafied #eyebrows #bepetrafied #threading #bushybrows #bushyeyebrows #thickeyebrows #brows #tweezerman


beautiful eyebrows

Keeping with the natural shape of our client

From BALD to BOLD to BEAUTYFULL EYEBROWS with our “PLUG and TAG” technique

We begin with the sparse hair caused by Alopecia on our Brave Model, Actress Osas, who makes a bold statement with her coming out, in hope to help other women with this condition.
Close-up of the hair loss
PLUG and TUG, a tedious process that takes skilled hands and trained eyes
BEAUTIFUL BROWS, here we see the PLUG AND TUG technique
The magic tool
Petra Alexandra, Inc.'s Brow Agent Sara Sorrenti at work, who flew from Italy to study with us
And you thought you could not have eyebrows ever again
Just lovely
More beautiful than some who actually have eyebrows
Beautiful, BeautyFULL Cover girl Brows!!!
And here she is Miss Black USA 2010 Osas Ighodaro
From BALD to BOLD to BEAUTYFULL EYEBROWS with our “PLUG and TAG” technique