When Fashion Fair Cosmetics contracted us to update their image, we decided on stripping them of their old look and stereotypes and bring relevance to their look.
We declined the eyeliner, the mascara, the lip liner, the contouring and bleached the models eyebrows, giving them a fresh new image that could compete with the high end brands.
Teaching and Learning
TRADITIONAL EYEBROWS
When posing the suggestion to those with thick #eyebrows to consider a good grooming or having a clean up, their first response is usually one of horror, skepticism and fear at the thought of turning their luxe frames in to #tadpoles. Convincing them that a good #shape would elevate their countenance even that much more can be a herculean task.
Visit us at http://www.petraalexandra.com
#petrafied #eyebrows #bepetrafied #threading #bushybrows #bushyeyebrows #thickeyebrows #brows #tweezerman
See Miss Universe DAYANA MENDOZA gets her eyebrows “PETRAfied”
BLEACHING TO PERFECTION can only be taught at Petra Alexandra, Inc. #bePetrafied!
Be sure to visit our website at: http://www.petraalexandra.com
the BEFORE black brow
the BLEACHED brow (before)
“All about eyes” taught at Petra Alexandra, Inc.
In the “All about eyes” class, bleaching, threading, lashes, traditional tweezing and so much more is taught in this class, you come away being a “Brow Agent”.
Visit us on http://www.petraalexandra.com
“All about Eyes” taught at Petra Alexandra, Inc.
Does your eyebrows need to be “Petrafied?” Come visit Petra Alexandra, Inc. and have your eyebrows done for free.
Everything pertaining to eyes are taught in this class, from threading, to bleaching, lashes, working with blades and traditional tweezing.
Visit us at http://www.petraalexandra.com
Sam Fine on the director of Petra Alexandra, Inc.
A very beautiful compliment that will always be cherished by Petra Alexandra, Inc. comes from the “King of Brows”, Sam Fine!.
Visit us at http://www.petraalexandra.com
STRAND BY STRAND EYEBROWS
Click on image for Full Size viewing.
“Well shaped Eyebrows”
Visit us at http://www.petraalexandra.com
COVERGIRL, COVERGIRL, BEAUTIFUL COVERGIRL EYEBROWS.
Visit us at http://www.petraalexandra.com
Thick Eyebrows threaded and defined
When posing the suggestion to those with thick #eyebrows to consider a good grooming or having a clean up, their first response is usually one of horror, skepticism and fear at the thought of turning their luxe frames in to #tadpoles. Convincing them that a good #shape would elevate their countenance even that much more can be a herculean task.
Visit us at http://www.petraalexandra.com
#petrafied #eyebrows #bepetrafied #threading #bushybrows #bushyeyebrows #brookeshields #threading by #missevelyn
Be “Petrafied!”
Petra Alexandra, Inc. where EYEBROWS are seen as the frame of ones face, and not the distraction.
Photographer: Summerlin
Model: Mellisa Leone
“PETRAFIED”, The signature brow of PETRA ALEXANDRA, INC.
PETRAFIED, the term that refers to the signature style #Eyebrow created by Petra Alexandra, Inc.is taught to all Students and all those who have trained under Petra Alexandra, Inc.
Photographer: Summerlin
Only at Petra Alexandra, Inc. can you go from a sparse to full beautiful natural #eyebrows.
You can be taught how to snatch an Eyebrow by the Guru’s, you can be taught how to paint them in, you can be taught how to pencil them in, but only at Petra Alexandra, Inc. will you be taught how to make Eyebrows look like what they were mean to be, and what they were meant to look like, “HAIR”, “STRANDS”,”SOFT”, “NATURAL”, Like it is coming out of your follicles. Your Eyebrows can be PETRAFIED!
Students at work, “All about eyes”, Introducing our new technique in Eyebrows “PAIN FREE” each sitting. #allabouteyes
Tikva Welk and Oriton Faloughi on Brows at Petra Alexandra, Inc.
Do you want #eyebrows like Estee Lauders face Joan Smalls? Come to Petra Alexandra, Inc. and be “PETRAFIED!”
#joansmalls #petrafied
Keeping things natural. Working with Eye-shadow to create and update our clients Eyebrows.
Perfecting the shape of thin Eyebrows using its natural hairs and improvisation; using powders to redefine the Eyebrow back in 2004.
Eyebrows that have been “Petrafied!”
This young lady had her eyebrows waxed only a few days before, she then decided to take a 5 hour trip to New York after seeing a posting by Petra Alexandra, Inc. seeking models to sit in the class “All About Eyes” to get her eyebrows re-done, Viola! She has been “Petrafied!”
Petra ALexandra, Inc. restructured the boxy shape acquired by the salon to a modern Celebrity Eyebrow as can be seen on the likes of Queen Latifa, La La Vasquez, Vanessa Williams, Kerry Washington, and Cover girl beauty Janelle Monae.
For “SHAPE” you need a “Brow Agent”, one who SPECIALISES in SHAPE!
Anyone can take hair from your Eyebrows by plucking, threading or waxing, but for SHAPE you need an “Eyebrow Agent”, one who specializes in SHAPE. At Petra Alexandra, Inc. the students are known as “Petra Alexandra, Inc. Brow Agents” walk away with the greatest skill a face could ever need.
Our lovely Model Aziza travelled several hours on a bus to get her Eyebrows done.
This is what she had to say (we chose to keep her words unedited):
“Dear Petra Alexandra, Inc. Traveling to New York by myself on Tuesday was a experience of a life time. I must admit at first I was nervous and afraid to travel by myself to somone who I never meet before . When 1 clock came around on that day and I was standing outside your studio the first thing that crossed my mind was how does a studio looklllike a house and I was ready to turn back around and go by home till To wonderful lady open the door for me . You welcomed me with open arms and treated me so well . The bond we build within 5mins of meeting you was behind wonderful . Your are wonderful person with a great sense of humor . I don’t think their is no better make up artist then you . You had transform my eyebrows . My make up was on fire like Alice keys would say This Girl is on Fire . The 5 hour bus ride was worth it. I can’t Thank you enough . You are truly the best . I can’t wait to work with you again. From your Honey Butter!”
Aziza Freeland