Bleaching your eyebrows lighter can compliment even dark hair.
Bleaching can compliment any face at any age, it brings a softness to the countenance as seen on celebrities like Madonna, Tyra Banks, Queen Latifa, Iman, Lady Gaga, Beyoncé, and so many others. 
When Fashion Fair Cosmetics contracted us to update their image, we decided on stripping them of their old look and stereotypes and bring relevance to their look.
We declined the eyeliner, the mascara, the lip liner, the contouring and bleached the models eyebrows, giving them a fresh new image that could compete with the high end brands. 
When posing the suggestion to those with thick #eyebrows to consider a good grooming or having a clean up, their first response is usually one of horror, skepticism and fear at the thought of turning their luxe frames in to #tadpoles. Convincing them that a good #shape would elevate their countenance even that much more can be a herculean task.
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#petrafied #eyebrows #bepetrafied #threading #bushybrows #bushyeyebrows #thickeyebrows #brows #tweezerman
When it comes to Eyebrows, we at Petra Alexandra, Inc. Play with hair not the paint box.
PETRAFIED, the term that refers to the signature style #Eyebrow created by Petra Alexandra, Inc.is taught to all Students and all those who have trained under Petra Alexandra, Inc.
Photographer: Summerlin
You can be taught how to snatch an Eyebrow by the Guru’s, you can be taught how to paint them in, you can be taught how to pencil them in, but only at Petra Alexandra, Inc. will you be taught how to make Eyebrows look like what they were mean to be, and what they were meant to look like, “HAIR”, “STRANDS”,”SOFT”, “NATURAL”, Like it is coming out of your follicles. Your Eyebrows can be PETRAFIED!
Perfecting the shape of thin Eyebrows using its natural hairs and improvisation; using powders to redefine the Eyebrow back in 2004.
Anyone can take hair from your Eyebrows by plucking, threading or waxing, but for SHAPE you need an “Eyebrow Agent”, one who specializes in SHAPE. At Petra Alexandra, Inc. the students are known as “Petra Alexandra, Inc. Brow Agents” walk away with the greatest skill a face could ever need.
Our lovely Model Aziza travelled several hours on a bus to get her Eyebrows done.
This is what she had to say (we chose to keep her words unedited):
“Dear Petra Alexandra, Inc. Traveling to New York by myself on Tuesday was a experience of a life time. I must admit at first I was nervous and afraid to travel by myself to somone who I never meet before . When 1 clock came around on that day and I was standing outside your studio the first thing that crossed my mind was how does a studio looklllike a house and I was ready to turn back around and go by home till To wonderful lady open the door for me . You welcomed me with open arms and treated me so well . The bond we build within 5mins of meeting you was behind wonderful . Your are wonderful person with a great sense of humor . I don’t think their is no better make up artist then you . You had transform my eyebrows . My make up was on fire like Alice keys would say This Girl is on Fire . The 5 hour bus ride was worth it. I can’t Thank you enough . You are truly the best . I can’t wait to work with you again. From your Honey Butter!”
Aziza Freeland
Esther Sparhawk says:
“I have naturally platinum blonde eyebrows. It’s rare in the US, but quite common in places like Sweden, Norway, and Ireland, I’m told.As a teenage girl, other kids made fun of my platinum blonde eyebrows”
Photographer: Gray Scott on both images
Model on noi.se cover: Sveta at IMG models
Click on the image to see the Petra Alexandra, Inc. BROW AGENTS Shari Barnes, Osiris Cadena and Mary Lee Pass attend to the different needs. from Bleaching, Threading, Precision, Grooming (which is a technique related to brows), Petra Alexandra’s signature ‘STRAND BY STRAND’ technique and Individual lashes.
Be PETRAFIED! 