LIGHTEN THOSE BROWS JUST LIKE THE CELEBRITIES

Bleaching your eyebrows lighter can compliment even dark hair.
Bleaching can compliment any face at any age, it brings a softness to the countenance as seen on celebrities like Madonna, Tyra Banks, Queen Latifa, Iman, Lady Gaga, Beyoncé, and so many others.

You too can have celebrity eyebrows

When Fashion Fair cosmetics was PETRAfied!

When Fashion Fair Cosmetics contracted us to update their image, we decided on stripping them of their old look and stereotypes and bring relevance to their look.
We declined the eyeliner, the mascara, the lip liner, the contouring and bleached the models eyebrows, giving them a fresh new image that could compete with the high end brands.

For Fashion Fair Cosmetics, we bleached the eyebrows to create a modern and youthful look on model Zen

Be “Petrafied!”

Petra Alexandra, Inc. where EYEBROWS are seen as the frame of ones face, and not the distraction.

Photographer: Summerlin
Model: Mellisa Leone

Only at Petra Alexandra, Inc. can you go from a sparse to full beautiful natural #eyebrows.

You can be taught how to snatch an Eyebrow by the Guru’s, you can be taught how to paint them in, you can be taught how to pencil them in, but only at Petra Alexandra, Inc. will you be taught how to make Eyebrows look like what they were mean to be, and what they were meant to look like, “HAIR”, “STRANDS”,”SOFT”, “NATURAL”, Like it is coming out of your follicles. Your Eyebrows can be PETRAFIED!

Only at Petra Alexandra, Inc. can you go from a sparse to full beautiful natural eyebrows.

Do you want #eyebrows like Estee Lauders face Joan Smalls? Come to Petra Alexandra, Inc. and be “PETRAFIED!”

Super Model, Joan Smalls travelled all the way to Brooklyn to have her eyebrows bleached by beauty and eyebrow expert Petra Alexandra, Inc. and left “PETRAFIED!”

#joansmalls #petrafied

For “SHAPE” you need a “Brow Agent”, one who SPECIALISES in SHAPE!

Anyone can take hair from your Eyebrows by plucking, threading or waxing, but for SHAPE you need an “Eyebrow Agent”, one who specializes in SHAPE. At Petra Alexandra, Inc. the students are known as “Petra Alexandra, Inc. Brow Agents” walk away with the greatest skill a face could ever need.

Our lovely Model Aziza travelled several hours on a bus to get her Eyebrows done.
This is what she had to say (we chose to keep her words unedited):

“Dear Petra Alexandra, Inc. Traveling to New York by myself on Tuesday was a experience of a life time. I must admit at first I was nervous and afraid to travel by myself to somone who I never meet before . When 1 clock came around on that day and I was standing outside your studio the first thing that crossed my mind was how does a studio looklllike a house and I was ready to turn back around and go by home till To wonderful lady open the door for me . You welcomed me with open arms and treated me so well . The bond we build within 5mins of meeting you was behind wonderful . Your are wonderful person with a great sense of humor . I don’t think their is no better make up artist then you . You had transform my eyebrows . My make up was on fire like Alice keys would say This Girl is on Fire . The 5 hour bus ride was worth it. I can’t Thank you enough . You are truly the best . I can’t wait to work with you again. From your Honey Butter!”
Aziza Freeland

Sometimes it takes a cup of Morning Joe to wake us up but when it comes to waking up that face, it takes a pot of BLEACH and a pair of greatly shaped EYEBROW “BE PETRAFIED!”

Eyebrows, Oh Eyebrows, how beautiful can i be. Taking a 60 year old to a 40 year old, by simply updating her Eyebrows.

Eyebrows, Oh Eyebrows, how beautiful can i be. Taking a 60 year old to a 40 year old, by simply updating her Eyebrows.

Bleach on Brown skin “BEAUTIFUL BEAUTIFULL COVER GIRL BROWS”

BLEACHED EYEBROWS ON WOMEN OF COLOUR

BEAUTIFUL SAMAWRIT IN BLEACHED BROWS

BLEACHING BROWS ON BROWN SKIN

BLEACHING BROWS ON BROWN SKIN

BLEACHING BROWS ON BROWN SKIN

Petra Alexandra’s Signature “WET BROW” as seen published in Essence Magazine

Petra Alexandra, Inc. developed the "Wet Brow" now being emulated by others

The face is well framed with a beautiful eyebrow

LaLa Vasquez in a pair of Petra Alexandra, Inc. BROWS

Lala Vasquez in her nicely BLEACHED Petra Alexandra, Inc. Brows.

Petra Alexandra, Inc. brows viewed from the monitor

La La Vesquez Latina Magazine Cover shoot

LaLa Vasquez Anthony

Petra Alexandra, Inc. STRAND by STRAND eyebrow technique

PRECISION every time, Eyebrows at Petra Alexandra, Inc.

STRAND by STRAND technique achieved by Threading

Before Threading

Our beautiful model BEFORE

Threading the brows

Student and Brow Agent Osiris Cadena attacking brows

Student of Petra Alexandra, Inc. Osiris Cadena tries her hand at Threading

The Educator instructs student Osiris

The models look on in anticipation for their turn to have their brows done by student Osiris Cadena

Here the final results, Petra Alexandra, Inc. STRAND by STRAND technique achieved by Threading

CLASS of 2011+They come from all around the WORLD and COUNTRY to learn the “FINE ART of MAKE-UP” at PETRA ALEXANDRA, INC.

Nes Kivita our student from Paris FRANCE works closely with student Sara Sorrenti from ITALY

feel free to CLICK ON PHOTOS to SEE MORE

This kind of EXPOSURE are the wonders that happen only at this Beauty School PETRA ALEXANDRA, INC. located right in the very heart of BROOKLYN

Zizi's last words to Petra Alexandra "i cant wait to return to complete all my studies"

Student Zizi (Zinaida) Camarda in the class room, travelled all the way from GERMANY to learn Petra Alexandra Inc.s' techniques and improve her make-up skills. Zizi is also a teacher of make-up back in her country Germany. Here Zizi the student gets to practice on a Sit-in-Model and enjoys the opportunity to be hands on as her Instructor looks on and guides her. Zizi eloquently expressed in a beautiful testimonial her excitement of her experience at Petra Alexandra, Inc., but it is as lovely when images tell the story.

Student Zizi (Zinaida) Camarda flew all the way from GERMANY to study "ALL ABOUT EYES" and how to perfect "SKIN MANIPULATION" taught in the "GLOW IT" class at Petra Alexandra, Inc.
In this photo Zizi (r) watches on as BROW AGENT Sara Sorrenti (l) demonstrates in class

Graduate and BROW AGENT Carolina Espinso travels all the way from ECUADOR to do her Make-up studies, the “FINE ART OF MAKE-UP” at Petra Alexandra, Inc.

Anneta Meeks a professional make-up artist on staff at NBC studies "ALL ABOUT EYES" at Petra Alexandra, Inc. while Graduate Amber Waller Looks on.

Student and BROW AGENT Osiris Cadena flew from the country MEXICO to study the “FINE ART OF MAKE-UP” at Petra Alexandra, Inc.

European Students Nes Kivita and Sara Sorrenti on their "BEHIND-THE-SCENE" class, travelled from FRANCE and ITALY to study at Petra Alexandra, Inc. Here they stand alongside their Educator (l) and Essence Magazine's Editor-in-Chief Constance White (r)

Graduate of Petra Alexandra, Inc. Shari Barnes works on sit-in-model Brandalyn Fulton's Brows. Our face of the day Brandalyn was so excited about sitting in "ALL ABOUT EYES" class she asked to be excused to get her note-pad.

Students Sara Sorrenti and Nes Kivita on set "BEHIND-THE-SCENE" with their Instructor.

Students Sara Sorrenti and BROW AGENT Ikeisha Wilson during their "FIELD TRIP" class, the students come from all over the world

Threading is a must at Petra Alexandra, Inc. for all of the students

Student Renee pays close attention to detail while enjoying her class

SNOW WHITE BROW

Today BLEACHING the EYEBROWS out is the hottest thing on the runways, so our hope is that these two images inspire anyone who has been bullied over their SNOW WHITE EYEBROWS, God made no mistakes when He designed your Eyebrows

Esther Sparhawk says:

December 9, 2011 at 1:25 pm

“I have naturally platinum blonde eyebrows. It’s rare in the US, but quite common in places like Sweden, Norway, and Ireland, I’m told.As a teenage girl, other kids made fun of my platinum blonde eyebrows”

Platinum blonde BLEACHED EYEBROWS.

Platinum Bleached Eyebrows

Photographer: Gray Scott on both images

Model on noi.se cover: Sveta at IMG models

What goes on at PETRA ALEXANDRA, INC.?

Click on the image to see  the Petra Alexandra, Inc. BROW AGENTS Shari Barnes, Osiris Cadena and Mary Lee Pass attend to the different needs. from Bleaching, Threading, Precision, Grooming (which is a technique related to brows), Petra Alexandra’s signature ‘STRAND BY STRAND’ technique and Individual lashes.

BROW AGENTS at work, Shari Barnes, Osiris Cadena and Mary Lee Pass

What a little BLEACH can do for your face

from BUSHY BLACK to TAME HONEY
Colouring the brows can be a concern to some. We see this new fad on all the hippest celebrities, like Jennifer Lopez, Cameron Diaz, Beyonce' and Queen Latifah, even the first lady Michelle Obama has caught on to this trend and has followed the crowd.
Need to soften your look? here is a pictorial of a young jewish girl who gave BLEACHING a try for the first time and the results you must say are quiet lovely.

Here we chose a colour that would compliment our models warm tresses.

Bushy brows in the raw

Side view of the eyebrow before shaping

Here we have found the shape before applying the eyebrow bleach, with black brows our model appears older

Keeping our toes crossed that the colour comes out right

Finding the right tone, the colour of the brows now compliments our models hair colour, creating a much softer and more youthful look