When Fashion Fair cosmetics was PETRAfied!

When Fashion Fair Cosmetics contracted us to update their image, we decided on stripping them of their old look and stereotypes and bring relevance to their look.
We declined the eyeliner, the mascara, the lip liner, the contouring and bleached the models eyebrows, giving them a fresh new image that could compete with the high end brands.

eyebrows-fashion-fair

For Fashion Fair Cosmetics, we bleached the eyebrows to create a modern and youthful look on model Zen

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When Fashion Fair cosmetics was PETRAfied!

TRADITIONAL EYEBROWS

When posing the suggestion to those with thick #eyebrows to consider a good grooming or having a clean up, their first response is usually one of horror, skepticism and fear at the thought of turning their luxe frames in to #tadpoles. Convincing them that a good #shape would elevate their countenance even that much more can be a herculean task.

Visit us at http://www.petraalexandra.com

#petrafied #eyebrows #bepetrafied #threading #bushybrows #bushyeyebrows #thickeyebrows #brows #tweezerman

eyebrows

beautiful eyebrows

Keeping with the natural shape of our client
TRADITIONAL EYEBROWS

BLEACHING TO PERFECTION can only be taught at Petra Alexandra, Inc. #bePetrafied!

Be sure to visit our website at: http://www.petraalexandra.com

upclose

right black

the BEFORE black brow

right process

the BLEACHED brow (before)

right finale

threading, bleaching, precision, to perfection

Bleaching at Petra Alexandra, Inc.

Petra Alexandra, Inc. signature “Wet Brow”

Bleaching at Petra Alexandra, Inc.

Left eyebrow before the process

Bleaching at Petra Alexandra, Inc.
Founder of Petra Alexandra, Inc. Miss Evelyn bleaching her clients eyebrows

here the EYEBROWS have been BLEACHED but not yet PETRAFIED

the process

eyebrows being threaded to shape

left finale

left wetbrow

Bleaching at Petra Alexandra, Inc.

After Bleaching at Petra Alexandra, Inc. you walk away being PETRIFIED!

BLEACHING TO PERFECTION can only be taught at Petra Alexandra, Inc. #bePetrafied!

“Well shaped Eyebrows”

Before and After
Before and After

Visit us at http://www.petraalexandra.com

“Well shaped Eyebrows”

Thick Eyebrows threaded and defined

When posing the suggestion to those with thick #eyebrows to consider a good grooming or having a clean up, their first response is usually one of horror, skepticism and fear at the thought of turning their luxe frames in to #tadpoles. Convincing them that a good #shape would elevate their countenance even that much more can be a herculean task.

Visit us at http://www.petraalexandra.com

#petrafied #eyebrows #bepetrafied #threading #bushybrows #bushyeyebrows #brookeshields #threading by #missevelyn

PRECISION executed by threading
PRECISION executed by threading
BEFORE AND AFTER
BEFORE AND AFTER



Thick Bushy Eyebrows of today
Thick Bushy Eyebrows of today
BeautiFULL beautiFULL covergirl eyebrows!”
BeautiFULL, beautiFULL covergirl eyebrows!”
Shana’s eyebrows have been “PETRAFIED!”
Shana’s eyebrows have been “PETRAFIED!”
Thick Eyebrows threaded and defined

Be “Petrafied!”

Petra Alexandra, Inc. where EYEBROWS are seen as the frame of ones face, and not the distraction.

Be "Petrafied!"

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Photographer: Summerlin
Model: Mellisa Leone

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